Propaganda in Advertising/PR

This first image is of a M&M that is telling its viewers to vote red in the 2009 Election. The color red represents the Republican Party.
http://contexts.org/socimages/files/2009/03/m-and-m-red-propaganda-poster1.jpg
It is using the Appeals to Authority technique because it is addressing a certain group to do a certain something.

This second image is bad-naming the Pope by calling him the Anti-Christ.
http://en.wikipedia.org/wiki/File:Lucas_Cranach_-_Antichrist.png
It is using the Ad hominem technique, which is when the opponent is attacked directly and not the argument.